The reception offers rich opportunity to discuss the topic with the guest speaker, researchers from Aarhus University BSS and not least the other participants. 

PRESENTATION

Crowdsourcing for Innovation: Objective Factors and Subjective Realities
Natalia Levina, Dr. Associate Professor, Stern Business School at New York University

Under intensifying competitive pressures, organizations are confronted with pressures to seek new ways of enhancing their innovation processes. Even organizations that demonstrate superior innovation performance, such as LEGO and Procter & Gamble, are extending their innovation capability by tapping into external communities and crowds.  Yet, we are still in relatively early days of this business transformation, and no single best way of tapping into open innovation models exists. In this talk, I will overview several factors that can guide a firm’s decision to engage with various forms of open innovation as well as data-driven insights on how such factors are perceived by organizational leaders and related to firms innovation philosophies.

Dr. Natalia Levina is Associate Professor at the Stern Business School at New York University. Her research interests revolve around issues of knowledge dynamics in innovative settings. Her research has been published on prestigious journals like Academy of Management Journal. She holds a PhD from the Sloan School of Management at MIT.

Read more about Natalia Levina

VENUE
Aarhus BSS
Fuglesangs Allé 4
8210 Aarhus V
Building 2610, Room S313

PLEASE NOTICE
You are welcome to bring a colleague, but the seating is limited to 25 guests for this event. Therefore, please notice that registration is needed no later than Wednesday 2 April.

Please register for this free event