PhD defence: Simone Lykke Tranholm Mouritzen
Virtual Influencer Marketing: Opportunities, Challenges, and Ethical Implications in Consumer Brand Engagement
Info about event
Time
Location
Fuglesangs Allé 4, 8210 Aarhus V, 2628-M2
Organizer
To complete the PhD study programme, Simone Lykke Tranholm Mouritzen presents her PhD dissertation, giving a public lecture followed by a defence.
Title of the dissertation: Virtual Influencer Marketing: Opportunities, Challenges, and Ethical Implications in Consumer Brand Engagement
Theme for the defence: Virtual Influencer Marketing: Opportunities, Challenges, and Ethical Implications in Consumer Brand Engagement
Assessment committee
- Associate Professor Alice Grønhøj, MGMT, Aarhus University - chair of the committee
- Professor Tim Smits, KU Leuven, Belgium
- Associate Professor Sophie Boerman, Wageningen University, NL
Supervisors
- Associate Professor Susanne Pedersen, MGMT
- Associate Professor Lina Jacobsen, MGMT
After the defence, the department will host a reception in Simone's honour. This will be held in in room 2628-M212 (Valhalla).
Where to find the dissertation: The dissertation can be downloaded from Simone Lykke Tranholm Mouritzen’s homepage prior to the defence.
Everyone is welcome!