To offer high-quality research and research-based education within and across the fields of business and social sciences, and produce highly skilled graduates who will form the future workforce and create value for society and stakeholders.


We contribute to the conditions for society’s welfare and development by aspiring to the highest international quality in education, research and collaboration.

Strategic goals


Our goal is to strengthen our degree programmes through high-quality research-based teaching, focusing on job market relevance and on creating great job prospects for our graduates.


Our goal is to further strengthen the international quality of our research and optimise its impact on academia, business and society.


Our goal is to improve the scope and quality of our collaboration with national and international stakeholders to ensure that our degree programmes, research projects and services rendered to society remain impactful, relevant and adaptable to change.

Five annual strategic priorities 2021/2022


To develop and contribute to relevant collaborations (education and research) within and between the core disciplines of business and social science – bringing business into social science and vice versa, e.g. by establishing a new major platform on inequality (PIREAU) and the Centre for Integrative Business Psychology (CIBP).


To harvest the best of the COVID19-disruption and develop new ways of teaching, balancing physical attendance on campus and utilisation of digital opportunities.


To target and reduce the 1-year drop-out.


To increase employability of international Aarhus BSS graduates.


To develop the programme portfolio and student admissions at the Department of Business Development and Technology (BTECH) with a point of departure in business, business development and business technology.

Strategic planning process

Aarhus BSS monitors the implementation of this strategy closely. We conduct a strategic planning process on a yearly basis, in which all departments develop a whitepaper outlining activities and priorities for the coming year in alignment with the strategic objectives of Aarhus BSS. The department whitepapers include a data-based follow-up on metrics regarding education, research and collaboration. Following this, the faculty management team meets for a strategy seminar and selects a set of priorities for the coming year based on these whitepapers.

This approach allows Aarhus BSS to adapt swiftly to any changes in its framework conditions, thus increasing its contribution to society. Aarhus BSS merges its strategic planning process with the strategy implementation at Aarhus University and with quality assurance practises.