To offer high-quality research and research-based education within and across the fields of business and social sciences, and produce highly skilled graduates who will form the future workforce and create value for society and stakeholders.


We contribute to the conditions for society’s welfare and development by aspiring to the highest international quality in education, research and collaboration.

Strategic goals


Our goal is to strengthen our degree programmes through high-quality research-based teaching, focusing on job market relevance and on creating great job prospects for our graduates.


Our goal is to further strengthen the international quality of our research and optimise its impact on academia, business and society.


Our goal is to improve the scope and quality of our collaboration with national and international stakeholders to ensure that our degree programmes, research projects and services rendered to society remain impactful, relevant and adaptable to change.

Strategic priorities for 2024/2025


Following the outcome of the national reform of master’s programmes, Aarhus BSS will develop its master’s programmes accordingly with the clear objective to maintain the high quality of research-based teaching and secure study progression and labour market relevance for our graduates.


Continued focus on reducing dropout rates at bachelor’s level and maintaining high quality of student intake.


Focused external funding initiatives aimed at:

  • improving success rates from the EU and other attractive foundations in Denmark
  • funding opportunities of educational and research infrastructure from the business community


Evaluation of research quality at the departments. The process should contribute to discussions of quality in research and development of the academic environments.


Draft an action plan for internationalisation initiatives for 2024/2025.


Revise the school’s corporate branding profile and marketing initiatives to support the Aarhus BSS' strategy.

Strategic planning process

Aarhus BSS monitors the implementation of this strategy closely. We conduct a strategic planning process on a yearly basis, in which all departments develop a whitepaper outlining activities and priorities for the coming year in alignment with the strategic objectives of Aarhus BSS. The department whitepapers include a data-based follow-up on metrics regarding education, research and collaboration. Following this, the faculty management team meets for a strategy seminar and selects a set of priorities for the coming year based on these whitepapers.

This approach allows Aarhus BSS to adapt swiftly to any changes in its framework conditions, thus increasing its contribution to society. Aarhus BSS merges its strategic planning process with the strategy implementation at Aarhus University and with quality assurance practises.