Lina Jacobsen
Title
Associate Professor, PhD
Primary affiliation
Areas of expertise
Contact information
- Telephone number
- Email address
- Alternative telephone number
- Email address
- ORCID iD
- Adresse
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Lina Jacobsen Department of Management Fuglesangs Allé 4
Building 2623, room D210
8210 Aarhus V
Denmark
Research
Reserch on consumer reactions to marketing activities inclusing new products and services. Specific focus on the role of marketing in the inclusion of typically underrepresented gruops in society.
Teaching activities
Teaches marketing management and innovation management. Supervisor on bachelor's, master's and ph.d. level.
Collaborations
Experience with several international research projects with partners from different universities and companies from different disciplines. Co-founder and leader og the Danish Innovation Index and part of its international coalition.
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