Workshop instructors

Thies Pfeiffer (thies.pfeiffer@uni-bielefeld.de) is senior researcher at the Center Cognitive Interaction Technology at Bielefeld University, were he is technical director of the virtual reality lab.

He holds a doctoral degree in informatics (Dr. rer. nat.) with a specialization in human-machine interaction. His research interests include human-machine interaction with a strong focus on gaze and gesture, augmented and virtual reality, as well as immersive simulations for prototyping. He has organized several scientific events related to the topic of this paper, such as the GI Workshop on Virtual and Augmented Reality 2016, the Workshops on Solutions for Au-tomatic Gaze Analysis (SAGA) in 2013 and 2015, and several others (PETMEI 2014, ISACS 2014).

Currently, he is principle investigator in research projects on training in virtual reality (ICSPACE, DFG), augmented reality-based assistance systems (ADAMAAS, BMBF) and prototyping for augmented reality (ProFI, BMBF).

Martin Meissner is Associate Professor at the Department of Sociology, Environmental and Business Economics at the University of Southern Denmark (Denmark) and an Adjunct Senior Lecturer at the Department of Marketing at Monash University. He holds a PhD in Marketing from Bielefeld University.

His research focuses on the analysis and modelling of eye-tracking data, the analysis of brand images, as well as on the development of preference measurement methods. His work has been published, among others, in Journal of Marketing Research, Organizational Research Methods, and Proceedings of the International Conference on Information Systems.

M. Sc. Christian Peukert  is a PhD candidate at the Institute of Information Systems and Marketing, Karlsruhe Institute of Technology in Germany. He received his Bachelor’s and Master’s degree in Industrial Engineering and Management from the Karlsruhe Institute of Technology.

For his research stay at the University of Newcastle, Australia, he received the PROMOS scholarship of the German Academic Exchange Service (DAAD). His research interests center on investigating consumer behavior within virtual reality applications as well as experimental economics.

email: christian.peukert@kit.edu