Business Model Innovation

Commencement of studies in autumn 2020

The business model concept has become popular as a tool to describe the value creation and value capture processes of organisations. At the strategic level, the business model explains how a firm creates, delivers and captures value, while at the tactical level, it specifies how a firm makes its products, services, or technologies attractive to customers and turns its offerings into financially successful outcomes.

Completing the course you will have learned how to use business models for strategizing, how to drive innovation success by using novel business models, and how digitalization affects business models across industries.

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Enkeltfag - MBA

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