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Only particularly motivated and ambitious Master’s degree students from the top third of their year group are admitted to the Elite Module. To be admitted, students must meet the minimum mark requirements and submit a personal statement. Through specific cases, the students learn how to work as digital consultants for the companies.
During the semester, the students will learn to: Analyse what digitisation means for the company’s competitive status. Assess the company’s digital (im)maturity, threats and opportunities. Take advantage of digital, data-driven marketing opportunities focusing on the customer. Create an overview of what the digital transition requires of the management team and the organisation. Focus the Human Resource Management efforts in relation to the new opportunities. Design and shape the organisation of the new digital company.