The Business of Innovation: A Silicon Valley Perspective

In the afternoon of October 6, we invite you to attend the Executive Reception on “The Business of Innovation: A Silicon Valley Perspective". Meet special guest John Murray, program director, Computer Science Laboratory at SRI International (Stanford University, Silicon Valley).

08.09.2016 | Cecilie Bredahl Søndergaard

Dato tor 06 okt
Tid 15:00 17:00
Sted Aarhus BSS, Building 2610, Room S
Tilmelding er lukket

This seminar will examine trends and strategies for promoting value creation and incubating innovative high-tech enterprises, with particular emphasis on the evolution of startup ventures and related design activities in the San Francisco Bay Area. Topics include design thinking and team building, business plan development and venture formation, intellectual property protection, early-stage investors and equity participation, and potential exit strategies. A selection of venture case studies will be discussed, to illustrate some elements of both successes and failures.

The Executive Reception offers rich opportunities to discuss the afternoons’s topic with the guest speaker, researchers from Aarhus BSS and not least with the other participants from the corporate world and the public sector taking part in this event. 


  • Welcome
  • “The Business of Innovation: A Silicon Valley Perspective"
  • Networking and a light buffet



You are welcome to bring a colleague, just have them fill out the form too. 



Dr. John Murray is a Program Director in the Computer Science Laboratory at SRI International in Silicon Valley, California. His research interests encompass interactive collaborative systems, educational technologies, computer gaming, cognitive ergonomics, and global cyber-research ethics. During his career, Dr. Murray has held technical leadership and executive management positions at several large international corporations, and has been involved with several innovative startup enterprises. The primary applications of his work have been in smart product design, mobile communications, education systems, transportation infrastructure, and software security and reliability.

SRI International is a large non-profit research institute with headquarters in Silicon Valley, California. Since its inception at Stanford University over sixty years ago, SRI has been pioneering ground-breaking research in many scientific disciplines, which have resulted in many world-changing technologies and products that make people safer, healthier, and more productive. To bring disruptive technologies to the marketplace, SRI has created more than sixty significant spinoff ventures and licensing deals, including several that were backed by some of Silicon Valley’s top venture capital firms. These include: Siri (acquired by Apple), Redwood Robotics (acquired by Google), Intuitive Surgical (IPO) and Nuance (IPO).