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How do deadlines affect the amount of money donated for e.g. emergency aid via email and text messages?

2017.03.12 | Research news

Longer deadlines make people donate more money

We become more generous in relation to donating money for e.g. emergency aid via email and text messages if we do not feel (too) pressured to donate right away. But deadlines in themselves do not make more people donate money. This is the result of a new study from Aarhus BSS.

2017.03.12 | Research news

Reminder emails increase the number of donations, but…

New research shows that reminder emails make more people donate money to charity. But the extra email also causes a significantly higher number of people to unsubscribe from the mailing list, which can reduce donations by up to a third over the long run. However, the number of unsubscriptions can be reduced by simple means.

2017.03.06 | Aarhus BSS

New programme for board chairmen launched in Aarhus

The role of the chairman of the board requires a particular focus. For this reason, Aarhus University’s business school is launching a programme specifically aimed at chairmen. The right thing to do, according to board networks, chairmen and recruitment experts.

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